OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/onbrand-19-teaser <p>OnBrand is Europe’s leading branding conference for professionals exploring “what’s next?” in branding, marketing and technology. <br><br><a href="http://https://onbrand.me/tickets">Get your tickets for OnBrand'19 here!</a><br><br>By bringing together brand leaders from some of the world’s most iconic companies, OnBrand is the ultimate authority for marketers looking to unravel the complex web between brand storytelling and technology in these rapidly changing times. Last year’s event saw 1800+ professionals descending on Amsterdam to uncover the trends of tomorrow<p><br>Returning for its 5th edition on October 10, OnBrand ‘19 is set to be bigger than ever. Join OnBrand and help drive conversations on the future of branding via insightful keynotes, fiery panel discussions, and global networking opportunities.</p></p><p><a href="http://video.onbrand.me/onbrand-19-teaser"><img src="http://video.onbrand.me/49543327/49551409/9e06ecdf6fe790f6b9a2bea94d64cf4d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551409 Mon, 06 May 2019 16:16:46 GMT OnBrand '19 Teaser OnBrand is Europe’s leading branding conference for professionals exploring “what’s next?” in branding, marketing and technology. Get your tickets for OnBrand'19 here!By bringing together brand leaders from some of the world’s most iconic companies, OnBrand is the ultimate authority for marketers looking to unravel the complex web between brand storytelling and technology in these rapidly changing times. Last year’s event saw 1800+ professionals descending on Amsterdam to uncover the trends of tomorrowReturning for its 5th edition on October 10, OnBrand ‘19 is set to be bigger than ever. Join OnBrand and help drive conversations on the future of branding via insightful keynotes, fiery panel discussions, and global networking opportunities. OnBrand is Europe’s leading branding conference for professionals exploring “what’s next?” in branding, marketing and technology. Get your tickets for OnBrand'19 here!By bringing together brand leaders from some of the world’s most iconic... OnBrand 00:50 <p>OnBrand is Europe’s leading branding conference for professionals exploring “what’s next?” in branding, marketing and technology. <br><br><a href="http://https://onbrand.me/tickets">Get your tickets for OnBrand'19 here!</a><br><br>By bringing together brand leaders from some of the world’s most iconic companies, OnBrand is the ultimate authority for marketers looking to unravel the complex web between brand storytelling and technology in these rapidly changing times. Last year’s event saw 1800+ professionals descending on Amsterdam to uncover the trends of tomorrow<p><br>Returning for its 5th edition on October 10, OnBrand ‘19 is set to be bigger than ever. Join OnBrand and help drive conversations on the future of branding via insightful keynotes, fiery panel discussions, and global networking opportunities.</p></p><p><a href="http://video.onbrand.me/onbrand-19-teaser"><img src="http://video.onbrand.me/49543327/49551409/9e06ecdf6fe790f6b9a2bea94d64cf4d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> amsterdam branding bynder conference dam leading onbrand http://video.onbrand.me/reverene-to-relevance-emanuele <p>Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy. Through his work, he seeks to bring to life National Geographic's vision to inspire the explorer in all people. Manu’s deep insights into consumer trends and consumption patterns define the brand’s meaningful role in the world, to build both a functional and emotional audience connection. He is passionate about developing strategies and creating award-winning multimedia campaigns (from Cannes Lion to the One Show, from Promax to the Art Director's Club, and other major awards around the globe). Manu has ideated more than 200 television spots, digital and social campaigns for global brands, corporations, institutions, and non-profit organizations in media, telecommunication, entertainment, banking, sporting goods, services – but he’s still in awe when he hears a great radio commercial.</p><p><a href="http://video.onbrand.me/reverene-to-relevance-emanuele"><img src="http://video.onbrand.me/49543324/49574536/d3bad423e75d12e43b3e5658d9bed9fb/standard/download-3-thumbnail.jpg" width="75" height=""/></a></p> http://video.onbrand.me/photo/49574536 Mon, 06 May 2019 16:13:25 GMT Reverene to Relevance | Emanuele Madeddu, National Geographic | OnBrand '18 Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy. Through his work, he seeks to bring to life National Geographic's vision to inspire the explorer in all people. Manu’s deep insights into consumer trends and consumption patterns define the brand’s meaningful role in the world, to build both a functional and emotional audience connection. He is passionate about developing strategies and creating award-winning multimedia campaigns (from Cannes Lion to the One Show, from Promax to the Art Director's Club, and other major awards around the globe). Manu has ideated more than 200 television spots, digital and social campaigns for global brands, corporations, institutions, and non-profit organizations in media, telecommunication, entertainment, banking, sporting goods, services – but he’s still in awe when he hears a great radio commercial. Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy. Through his work, he seeks to bring to life National Geographic's vision to... OnBrand 30:10 <p>Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy. Through his work, he seeks to bring to life National Geographic's vision to inspire the explorer in all people. Manu’s deep insights into consumer trends and consumption patterns define the brand’s meaningful role in the world, to build both a functional and emotional audience connection. He is passionate about developing strategies and creating award-winning multimedia campaigns (from Cannes Lion to the One Show, from Promax to the Art Director's Club, and other major awards around the globe). Manu has ideated more than 200 television spots, digital and social campaigns for global brands, corporations, institutions, and non-profit organizations in media, telecommunication, entertainment, banking, sporting goods, services – but he’s still in awe when he hears a great radio commercial.</p><p><a href="http://video.onbrand.me/reverene-to-relevance-emanuele"><img src="http://video.onbrand.me/49543324/49574536/d3bad423e75d12e43b3e5658d9bed9fb/standard/download-3-thumbnail.jpg" width="75" height=""/></a></p> emanuele madeddu national geographic onbrand onbrand18 http://video.onbrand.me/toms-x-onbrand18 <p>Lisa Hogg, EMEA Marketing Director of TOMS, speaks about the core idea behind TOMS as a brand and introduces their presence at this year’s OnBrand conference in Amsterdam on October 11th.</p><p><a href="http://video.onbrand.me/toms-x-onbrand18"><img src="http://video.onbrand.me/49543326/50435274/ed89c57e3fb78a60579f477981a6c52a/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/50435274 Tue, 16 Apr 2019 09:45:37 GMT TOMS x OnBrand'18 Lisa Hogg, EMEA Marketing Director of TOMS, speaks about the core idea behind TOMS as a brand and introduces their presence at this year’s OnBrand conference in Amsterdam on October 11th. Lisa Hogg, EMEA Marketing Director of TOMS, speaks about the core idea behind TOMS as a brand and introduces their presence at this year’s OnBrand conference in Amsterdam on October 11th. OnBrand 02:34 <p>Lisa Hogg, EMEA Marketing Director of TOMS, speaks about the core idea behind TOMS as a brand and introduces their presence at this year’s OnBrand conference in Amsterdam on October 11th.</p><p><a href="http://video.onbrand.me/toms-x-onbrand18"><img src="http://video.onbrand.me/49543326/50435274/ed89c57e3fb78a60579f477981a6c52a/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> OnBrand TOMS http://video.onbrand.me/on-the-ground-at-onbrand-18 <p>We caught up with some of Bynder's partners at OnBrand'18 to get their thoughts on the event.</p><p><a href="http://video.onbrand.me/on-the-ground-at-onbrand-18"><img src="http://video.onbrand.me/49543319/49551413/d8926414563cd7cb9fa6a3ee14559cae/standard/download-4-thumbnail.jpg" width="600" height="450"/></a></p> http://video.onbrand.me/photo/49551413 Mon, 22 Oct 2018 02:00:00 GMT On the Ground at OnBrand '18: Catching up with Bynder's Partners We caught up with some of Bynder's partners at OnBrand'18 to get their thoughts on the event. We caught up with some of Bynder's partners at OnBrand'18 to get their thoughts on the event. OnBrand 01:03 <p>We caught up with some of Bynder's partners at OnBrand'18 to get their thoughts on the event.</p><p><a href="http://video.onbrand.me/on-the-ground-at-onbrand-18"><img src="http://video.onbrand.me/49543319/49551413/d8926414563cd7cb9fa6a3ee14559cae/standard/download-4-thumbnail.jpg" width="600" height="450"/></a></p> branding bynder conference event marketing onbrand partner http://video.onbrand.me/how-a-kebab-stand-in-amsterdams-red <p>Wieden+Kennedy works with Spotify, Lyft, Facebook, Instagram and Airbnb. It wasn't always that way though, and until recently the agency was still fighting perceptions of being a traditional agency stuck in the TV-centric past. Blake Harrop tells us what has changed, what has stayed the same, and how W+K have gotten more comfortable with tech.</p><p><a href="http://video.onbrand.me/how-a-kebab-stand-in-amsterdams-red"><img src="http://video.onbrand.me/49543329/49551632/9e72b812479da75b397b7ca863aee3b5/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551632 Tue, 27 Feb 2018 01:00:00 GMT How a kebab stand in Amsterdam's Red Light district helped W+K work with... Wieden+Kennedy works with Spotify, Lyft, Facebook, Instagram and Airbnb. It wasn't always that way though, and until recently the agency was still fighting perceptions of being a traditional agency stuck in the TV-centric past. Blake Harrop tells us what has changed, what has stayed the same, and how W+K have gotten more comfortable with tech. Wieden+Kennedy works with Spotify, Lyft, Facebook, Instagram and Airbnb. It wasn't always that way though, and until recently the agency was still fighting perceptions of being a traditional agency stuck in the TV-centric past. Blake Harrop tells... OnBrand 30:30 <p>Wieden+Kennedy works with Spotify, Lyft, Facebook, Instagram and Airbnb. It wasn't always that way though, and until recently the agency was still fighting perceptions of being a traditional agency stuck in the TV-centric past. Blake Harrop tells us what has changed, what has stayed the same, and how W+K have gotten more comfortable with tech.</p><p><a href="http://video.onbrand.me/how-a-kebab-stand-in-amsterdams-red"><img src="http://video.onbrand.me/49543329/49551632/9e72b812479da75b397b7ca863aee3b5/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> airbnb amsterdam Blake Harrop Bynder conference facebook instagram lyft marketing OnBrand OnBrand '17 Silicon valley spotify sugarcity events Wieden+Kennedy Amsterdam http://video.onbrand.me/how-greenpeace-is-entering-a-new <p>In this talk, you’ll hear a story about one of the most iconic brands in the world, and how Greenpeace is returning to its roots in a time of social change. Laura Hilliger, Open Strategist at Greenpeace, will show us how Greenpeace is using the power of technology to help everyday people take control and act to protect the planet. And how you can too.</p><p><a href="http://video.onbrand.me/how-greenpeace-is-entering-a-new"><img src="http://video.onbrand.me/49543315/49551644/d1265e0a3e8c38da5c367ba0b5d39725/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551644 Wed, 14 Feb 2018 01:00:00 GMT How Greenpeace is entering a new era | Laura Hilliger, Greenpeace | OnBrand '17 In this talk, you’ll hear a story about one of the most iconic brands in the world, and how Greenpeace is returning to its roots in a time of social change. Laura Hilliger, Open Strategist at Greenpeace, will show us how Greenpeace is using the power of technology to help everyday people take control and act to protect the planet. And how you can too. In this talk, you’ll hear a story about one of the most iconic brands in the world, and how Greenpeace is returning to its roots in a time of social change. Laura Hilliger, Open Strategist at Greenpeace, will show us how Greenpeace is using the... OnBrand 32:02 <p>In this talk, you’ll hear a story about one of the most iconic brands in the world, and how Greenpeace is returning to its roots in a time of social change. Laura Hilliger, Open Strategist at Greenpeace, will show us how Greenpeace is using the power of technology to help everyday people take control and act to protect the planet. And how you can too.</p><p><a href="http://video.onbrand.me/how-greenpeace-is-entering-a-new"><img src="http://video.onbrand.me/49543315/49551644/d1265e0a3e8c38da5c367ba0b5d39725/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Amsterdam Charity Climate change Conference Greenpeace Laura Hilliger Marketing NGO OnBrand SugarCity Events http://video.onbrand.me/onbrand-17-conference-teaser <p>OnBrand ‘17 empowers marketing and branding professionals willing to go beyond the boundaries of what’s expected and push their brand into new frontiers. This year’s conference will be a one-of-a-kind experience full of innovation, creativity and inspiration, giving you the branding insight to shape the future of the industry.<p></p> <p>Confirmed speakers include:<br> Steve Vranakis, Executive Creative Director, Creative Lab, Google<br> Peter Kim, VP Digital Consumer Engagement, The LEGO Group<br> Jay Curley, Senior Global Marketing Manager, Ben &amp; Jerry's<br> Karlijn Vogel-Meijer, Director Social Media, KLM Royal Dutch Airlines<br> Jez Frampton, Group CEO, Interbrand<br> Scott Morrison, Former Marketing and Communications Director, Diesel<br> Sebastian Tomich, Senior Vice President, Advertising and Innovation, The New York Times<br> Adriana Hoppenbrouwer, Chief Marketing Officer, HEMA</p> <p>Secure your spot now!</p> <p>More information and latest speakers can be found at www.onbrand.me/17</p></p><p><a href="http://video.onbrand.me/onbrand-17-conference-teaser"><img src="http://video.onbrand.me/49543327/49551798/ad834024712eedbb3fde779da2228305/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551798 Fri, 05 May 2017 02:00:00 GMT OnBrand '17 Conference Teaser OnBrand ‘17 empowers marketing and branding professionals willing to go beyond the boundaries of what’s expected and push their brand into new frontiers. This year’s conference will be a one-of-a-kind experience full of innovation, creativity and inspiration, giving you the branding insight to shape the future of the industry. Confirmed speakers include: Steve Vranakis, Executive Creative Director, Creative Lab, Google Peter Kim, VP Digital Consumer Engagement, The LEGO Group Jay Curley, Senior Global Marketing Manager, Ben Jerry's Karlijn Vogel-Meijer, Director Social Media, KLM Royal Dutch Airlines Jez Frampton, Group CEO, Interbrand Scott Morrison, Former Marketing and Communications Director, Diesel Sebastian Tomich, Senior Vice President, Advertising and Innovation, The New York Times Adriana Hoppenbrouwer, Chief Marketing Officer, HEMA Secure your spot now! More information and latest speakers can be found at www.onbrand.me/17 OnBrand ‘17 empowers marketing and branding professionals willing to go beyond the boundaries of what’s expected and push their brand into new frontiers. This year’s conference will be a one-of-a-kind experience full of innovation, creativity and... OnBrand 00:40 <p>OnBrand ‘17 empowers marketing and branding professionals willing to go beyond the boundaries of what’s expected and push their brand into new frontiers. This year’s conference will be a one-of-a-kind experience full of innovation, creativity and inspiration, giving you the branding insight to shape the future of the industry.<p></p> <p>Confirmed speakers include:<br> Steve Vranakis, Executive Creative Director, Creative Lab, Google<br> Peter Kim, VP Digital Consumer Engagement, The LEGO Group<br> Jay Curley, Senior Global Marketing Manager, Ben &amp; Jerry's<br> Karlijn Vogel-Meijer, Director Social Media, KLM Royal Dutch Airlines<br> Jez Frampton, Group CEO, Interbrand<br> Scott Morrison, Former Marketing and Communications Director, Diesel<br> Sebastian Tomich, Senior Vice President, Advertising and Innovation, The New York Times<br> Adriana Hoppenbrouwer, Chief Marketing Officer, HEMA</p> <p>Secure your spot now!</p> <p>More information and latest speakers can be found at www.onbrand.me/17</p></p><p><a href="http://video.onbrand.me/onbrand-17-conference-teaser"><img src="http://video.onbrand.me/49543327/49551798/ad834024712eedbb3fde779da2228305/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> Amstedam Beyond branding conference creative Europe festival marketing Netherlands October OnBrand OnBrand '17 teaser technology http://video.onbrand.me/alex-wills-people-want-a-one-to-one <p>Following his talk on one-to-one marketing in the age of intelligence at Advertising Week Europe 2017, we caught up with R/GA's Alex Wills to talk about AI, chatbots, and their promise for brands.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/alex-wills-people-want-a-one-to-one"><img src="http://video.onbrand.me/49543316/49551808/5cb332a1905dba9f8bdf2c6a298a661e/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551808 Thu, 13 Apr 2017 02:00:00 GMT Alex Wills: "People want a one-to-one relationship with a brand" Following his talk on one-to-one marketing in the age of intelligence at Advertising Week Europe 2017, we caught up with R/GA's Alex Wills to talk about AI, chatbots, and their promise for brands. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Following his talk on one-to-one marketing in the age of intelligence at Advertising Week Europe 2017, we caught up with R/GA's Alex Wills to talk about AI, chatbots, and their promise for brands. --- About OnBrand Magazine OnBrand is an... OnBrand 02:55 <p>Following his talk on one-to-one marketing in the age of intelligence at Advertising Week Europe 2017, we caught up with R/GA's Alex Wills to talk about AI, chatbots, and their promise for brands.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/alex-wills-people-want-a-one-to-one"><img src="http://video.onbrand.me/49543316/49551808/5cb332a1905dba9f8bdf2c6a298a661e/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising Advertising Week Advertising Week Europe agency Alex Wills artificial intelligence brands chatbots conversational UI marketing messenger Nike onbrand R/GA technology whatsapp http://video.onbrand.me/rob-newlan-look-at-people-first-not <p>What does great branded content look like on Facebook and Instagram? And why should brands take a mobile-first approach to marketing campaigns? During Advertising Week Europe 2017, we caught up with Facebook's Rob Newlan to find out.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/rob-newlan-look-at-people-first-not"><img src="http://video.onbrand.me/49543316/49551817/d8559bb238345c53ced6fd3c11c5576d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551817 Wed, 12 Apr 2017 02:00:00 GMT Rob Newlan: "Look at people first, not technology" What does great branded content look like on Facebook and Instagram? And why should brands take a mobile-first approach to marketing campaigns? During Advertising Week Europe 2017, we caught up with Facebook's Rob Newlan to find out. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me What does great branded content look like on Facebook and Instagram? And why should brands take a mobile-first approach to marketing campaigns? During Advertising Week Europe 2017, we caught up with Facebook's Rob Newlan to find out. --- About... OnBrand 04:30 <p>What does great branded content look like on Facebook and Instagram? And why should brands take a mobile-first approach to marketing campaigns? During Advertising Week Europe 2017, we caught up with Facebook's Rob Newlan to find out.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/rob-newlan-look-at-people-first-not"><img src="http://video.onbrand.me/49543316/49551817/d8559bb238345c53ced6fd3c11c5576d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Advertising Week advertising week europe Brands Facebook Facebook Creative Shop instagram mobile-first OnBrand Rob Newlan video video advertising http://video.onbrand.me/marieme-jamme-women-cannot-be <p>During Web Summit 2016, we sat with Mariéme Jamme, the woman on a mission to empower 1 million women and girls coders by 2030. iamtheCODE is the first African-led global movement to advance STEAMED Education.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/marieme-jamme-women-cannot-be"><img src="http://video.onbrand.me/49543324/49551829/16b586d7b728ec54b359112fc8058bec/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551829 Tue, 11 Apr 2017 02:00:00 GMT Mariéme Jamme: “Women cannot be excluded from the tech conversation” During Web Summit 2016, we sat with Mariéme Jamme, the woman on a mission to empower 1 million women and girls coders by 2030. iamtheCODE is the first African-led global movement to advance STEAMED Education. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me During Web Summit 2016, we sat with Mariéme Jamme, the woman on a mission to empower 1 million women and girls coders by 2030. iamtheCODE is the first African-led global movement to advance STEAMED Education. --- About OnBrand Magazine OnBrand is... OnBrand 04:39 <p>During Web Summit 2016, we sat with Mariéme Jamme, the woman on a mission to empower 1 million women and girls coders by 2030. iamtheCODE is the first African-led global movement to advance STEAMED Education.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/marieme-jamme-women-cannot-be"><img src="http://video.onbrand.me/49543324/49551829/16b586d7b728ec54b359112fc8058bec/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> africa iamtheCODE learn to code Marieme Jamme onbrand technology web summit 2017 Women in tech http://video.onbrand.me/david-shing-creative-thats-led-by <p>During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/david-shing-creative-thats-led-by"><img src="http://video.onbrand.me/49543313/49551851/bd9a236df3655cd4edf830f7743c6bf8/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551851 Fri, 07 Apr 2017 02:00:00 GMT David Shing: “Creative that’s led by data can be emotional” During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future. --- About OnBrand... OnBrand 05:11 <p>During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/david-shing-creative-thats-led-by"><img src="http://video.onbrand.me/49543313/49551851/bd9a236df3655cd4edf830f7743c6bf8/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising advertising week AOL artificial intelligence augmented reality branding david shing digital driverless cars marketing onbrand shingy technology http://video.onbrand.me/ije-nwokorie-algorithms-and <p>During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/ije-nwokorie-algorithms-and"><img src="http://video.onbrand.me/49543319/49551833/e9bddece9fc270f2b99a4e7aa1442208/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551833 Fri, 07 Apr 2017 02:00:00 GMT Ije Nwokorie: “Algorithms and data-reliance can be dangerous” During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for... OnBrand 04:24 <p>During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/ije-nwokorie-algorithms-and"><img src="http://video.onbrand.me/49543319/49551833/e9bddece9fc270f2b99a4e7aa1442208/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising agency branding creative ije nwokorie marketing onbrand technology web summit wolff ollins http://video.onbrand.me/crazy-about-chocolate-serious-about <p>Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local governments, from large chocolate companies to chocolate consumers. In this talk, Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, shares the company’s inspiring brand story and how they're trying to change the chocolate industry for the better.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/crazy-about-chocolate-serious-about"><img src="http://video.onbrand.me/49543326/49551944/22b75359009df14a5526fd57e9778e5a/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551944 Thu, 03 Nov 2016 01:00:00 GMT Crazy About Chocolate, Serious About People | Henk Jan Beltman, Tony's... Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local governments, from large chocolate companies to chocolate consumers. In this talk, Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, shares the company’s inspiring brand story and how they're trying to change the chocolate industry for the better. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local... OnBrand 31:28 <p>Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local governments, from large chocolate companies to chocolate consumers. In this talk, Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, shares the company’s inspiring brand story and how they're trying to change the chocolate industry for the better.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/crazy-about-chocolate-serious-about"><img src="http://video.onbrand.me/49543326/49551944/22b75359009df14a5526fd57e9778e5a/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> branding onbrand onbrand16 onbrand magazine social entrepreneurship Tony's Chocolonely http://video.onbrand.me/four-steps-to-social-ashley-vinson <p>Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/four-steps-to-social-ashley-vinson"><img src="http://video.onbrand.me/49543326/49551917/6c821e01f21889cde2d074bb3242fdf3/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551917 Thu, 03 Nov 2016 01:00:00 GMT Four Steps to Social | Ashley Vinson, Twitter | OnBrand '16 Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to... OnBrand 36:20 <p>Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/four-steps-to-social-ashley-vinson"><img src="http://video.onbrand.me/49543326/49551917/6c821e01f21889cde2d074bb3242fdf3/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> branding onbrand onbrand16 social media Twitter http://video.onbrand.me/onbrand-16-conference-teaser <p>This October, industry experts, thought leaders and marketing professionals will come together in Amsterdam for one content-packed day. We’ve handpicked speakers from brands such as Uber, LinkedIn, 72andSunny and Tony's Chocolonely, and invited them to share their stories and insights on how to build a successful brand in the 21st century. Secure your spot! www.onbrand.me/16</p><p><a href="http://video.onbrand.me/onbrand-16-conference-teaser"><img src="http://video.onbrand.me/49543315/49552010/f44ddb6b32d2175aeb6b7a6a73fadc2f/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49552010 Thu, 01 Sep 2016 02:00:00 GMT OnBrand '16 Conference Teaser This October, industry experts, thought leaders and marketing professionals will come together in Amsterdam for one content-packed day. We’ve handpicked speakers from brands such as Uber, LinkedIn, 72andSunny and Tony's Chocolonely, and invited them to share their stories and insights on how to build a successful brand in the 21st century. Secure your spot! www.onbrand.me/16 This October, industry experts, thought leaders and marketing professionals will come together in Amsterdam for one content-packed day. We’ve handpicked speakers from brands such as Uber, LinkedIn, 72andSunny and Tony's Chocolonely, and invited... OnBrand 00:30 <p>This October, industry experts, thought leaders and marketing professionals will come together in Amsterdam for one content-packed day. We’ve handpicked speakers from brands such as Uber, LinkedIn, 72andSunny and Tony's Chocolonely, and invited them to share their stories and insights on how to build a successful brand in the 21st century. Secure your spot! www.onbrand.me/16</p><p><a href="http://video.onbrand.me/onbrand-16-conference-teaser"><img src="http://video.onbrand.me/49543315/49552010/f44ddb6b32d2175aeb6b7a6a73fadc2f/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> Amsterdam Branding Conference Creative Marketing OnBrand Technology